How much strategy can you learn in 100 classes?
Become a member and work at your own pace. The classes will be available indefinitely to members.
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Now available in the USA
Sure, we're going to cover a lot and you'll take out what you put in but here's a sample of what your brain will get to chew on:
We'll investigate words you might use at yourself - words such as “clarity”, “lone wolf”, “impostor”, “truth”, “meaning”, “rejection”, “empathy”, “art”, “opinions”, and “patience”.
We'll ask: What is strategy? What is an insight? What's an idea? What kinds of ideas are there in advertising? Why are ideas difficult?
We'll explore The Four Points, a strategy framework that will push your thinking further. And, insodoing, we'll play with over 20 ways to get to and then express strategic thinking.
Mark Pollard
100 classes available while you're a member. Do them to unlock them. Then go change the world.
You can do the classes at your own pace. The classes will be available to you in some way while you are a member of Sweathead. I'll also share open office times throughout the year. Some months we do a lot and some months are quiet.
Yes. I'm trying to guide you patiently through my crazy head. The more strategists I talk to, the more we back out of conversations about strategy to talk about life. Then we re-approach strategy with more vigor. Also, I'm not giving away 100 classes to people who log in once and leech it. Jeepers.
Nope.
The heart of the classes and exercises will require about 30 minutes. But I'll push you to do more. For instance, if you have the time right now because you're out of work, you could certainly spend half a day on many of the classes.
Yes. The material will be available to Sweathead members as part of an active Sweathead membership. You can cancel any time but the classes will then not be available to you.
This question is difficult to answer. I've been working in agencies on and off since I was 19. This class material has grown over the past 12 years. I just turned 42. And the clarity with which I feel this material has hit me in the past two years is real. I've taught college students and I've had CCOs and CEOs sit in my sessions. I'd encourage anyone who's yearning to learn to do it. And not just because I believe the student is their own teacher and I'm just here to nudge.
The course isn't aimed at a high or low level. It's aimed at people with something to learn. It's such a tough question. The simple things, I'll break apart and get you to explore them differently. The complex things, I'll make simple as best I can.
Anyone open to learning. At the heart of how I teach is critical thinking. And in the heart of this is a push to explore what's deep inside you. That is to say this is very heartfelt. You might be a college student, a marketer, an intern, an aspiring strategist, a strategist with 2 years experience or 10 or 20. It doesn't matter. You'll learn something or, at least, find entertainment in my mullet.