Course curriculum

  • 1

    Week 0: Words, Ideas, and the Four Points Framework

    • Ideas 1 - The Secret About Ideas

    • Ideas 2 - Not All Thoughts are Ideas

    • Ideas 3 - All Ideas Cross the Line

    • Words - How to Write an Idea

    • The Four Points Framework
  • 2

    Week 1: Problems

    • Learn: "Problems are worth having"

    • Do: Why Problems?

    • Learn: Problems - The Techniques

    • Learn: Dump a Problem

    • Learn: SWOT

    • Do: SWOT

    • Learn: The Heart of the Problem is Where the Action Lies

    • Learn: The 5 Whys and The Problem Behind the Problem

    • Exercise: Problems & WCT
  • 3

    Week 2: Insights

    • Learn: Defining Insights

    • Do: What are Insights?

    • Learn: How Insights Work

    • Learn: What Insights Do

    • Learn: How Insights Happen

    • Do: Noticing Insights

    • Learn: How Insights Open Problems

    • Learn: How to Write an Insight

    • Do: "But here's the thing about..."

    • Exercise: Insights & WCT

    • Reflection/Survey
  • 4

    Week 3: Advantages & Strategy Statements

    • Learn: Advantage is Yours to Give

    • Learn: The Pyramid of Advantage

    • Learn: The Benefit Ladder

    • Do: Advantage Quiz

    • Learn: What Strategy Is

    • Learn: What Strategy Is Not

    • Learn: How to Know When Strategy Has Happened

    • Do: What is Strategy?

    • Learn: Strategy Statements

    • Learn: Strategy Stories

    • Exercise: World Chase Tag

    • Course Feedback