Update – Tuesday, July 12, 2022
Sweathead Orientation
Help Me Help You - Short Survey
Quick Quiz - Take It
How The Camp Will Work
What We'll Cover
Reflect Before Passing Go
Intend What You Do
W.T.F.N.O.W.?
Your W.T.F.N.O.W. Story
Your W.T.F.N.O.W. Strategy
Work Out Your W.T.F.N.O.W.
Bonus Video: From Mess Comes What's Next
FREE PREVIEWYou Run Too Much
Two Can Run That Game
Where Did Play Go?
What Why Run?
Play Now
Who Are Your People?
Time For Some Action
Reality Can Come Apart
Emotions Have Opposites
Give Props
Funny Freakout
That Made-Up Life
Your Story
A Thread Apart
Ha Ha Ugly Cry
Life Words
Meaning Is Yours To Make
Flour So Unexpected
Jell-o So Unexpected
Bubbles So Unexpected
Flour Connections
Bubble Connections
Jell-O Connections
Emotion School, Part I
Emotion School, Part II
Quiz - Can You Make Meaning?
Clarity Is When You Say It Is
What's Clear?
Decision Wrestle
Clear Action
Never Would I, Penguin
Never Would I, Sloth
Respond
Make It Clear
Truth Is Disobedient
Right Feels
Wrong Feels
Mind Done Changed
Disobedient Truths Start With "No"
Supposing Otherwise
A Sign To Disobey
Ads For Disobedience
Strategy Words In Parallel
Ideas Are First And Forever
The Secret About Ideas
A Thought About Ideas
Art Makes Words
Make 10 Ideas
Fog Is Clarity Coming
Exercise - Draw Your Fog
Exercise - Write Your Thoughts
Exercise - Think Business Idea
Exercise - First Principles
Exercise - Business Is For Penguins
Ideas Live To Fight
Survival Ideas
Threatening Ideas
Future Ideas
Help Ideas
How Will You Change?
So Far - An Assignment
Not All Thoughts Are Ideas
Write Seven Thoughts
All Ideas Cross The Line
Pizza Words
Banana Words
Ten Ideas
Mental Workout - Ideas
Silent Adjectives Are Slow Deaths
List Your Ideas
Ideas Come Big And Small
What's A Big Idea?
5 Big Ideas
Every Idea Has A Type
Find One Of Each
This Class Is All Yours
The Fastest Way To Understand Insight
How To Write An Idea
Write 10 Ideas
Test Yourself
The Four Points Framework - An Overview
The Four Points Framework - The New York Knicks
The Four Points Framework - Bonus Examples
Four-Point 5 Ads
Brief 1 - Sell Cars
Brief 2 - Sell Your Suburb
Brief 3 - Sell Your Critic
Problems Are Worth Having
Write Problems
Winning Happens High
Dump-A-Problem
Dump Some Problems
S.W.O.T.
S.W.O.T. Practice
Problem Behind The Problem
5 Whys
Problem Behind The Problem
Choose A Problem
Impostors Belong, Too
Techniques
Problems As Advantage
Example - Plaid Pantry
Example - Zara
Example - Corn Flakes
Your Turn
I Don't Get It
Get It
You Make Me Laugh
Insights Are Survival
Confessions
Defining Insights
How Insights Open Problems
But Here's The Thing About That
The Difficulty With Insights
How Insights Work
Hunches
New Worlds
How Insights Happen
Snorts And Giggles
Open This Problem
Art Loves Insights
Watch For Insights
Questions That Fetch Insights
An Approach To Interviews
Interview Structure
Loaded Questions
Don't Forget These Things
Write Questions
Interviews
How To Write An Insight
Find Insights Like These
Write These Insights
Examples Of How To Write These Insights
Analyze This
This Workshop Is Mine*
Working A Workshop
Rewrite Your Insights
Mischief And Rejection
Writing Is Rewriting
Advantage Is Yours To Give
Make Your Argument
Support These Arguments
The Pyramid Of Advantage
Pyramid Yourself
Pyramid Someone Else
The Benefit Ladder
So Many Benefits
Love Ladder
The Product World
Map A World
The Decision Funnel
Funnel Your Decisions
Funnel These Interviews
Define The Advantage
Path To Purchase - An Overview
Path To Purchase - Models
Path To Purchase - Travel, An Overview
Path To Purchase - Travel, In Detail
Make A Path To Purchase
Lose Yourself In Fiction
Strategy Work Is Creative Work
Sit With It
What Strategy Is
Your Operating System
What Strategy Is Not
Lone Wolf, Are You Really?
Mental Workout - Ideas, Again
How Other People Block Strategy
Your Strategy For Strategy
How To Know When Strategy Has Happened
The Rubric
Ways To Write A Strategy
Strategy Statements
Write Strategy Statements
Single-Minded Propositions
Single-Minded Propositions - Examples
Write Some Propositions
Brand Essence
Exercises in Essence
CEO Announcements
Purpose Statements
Vision And Mission Statements
Your Turn
Strategy Stories - Overview
Strategy Stories - Drambuie
Write A Strategy Story
Creative Briefs
Strategy Shapes
Make A Brand
Press Release Headlines
For Only Because
Give Yourself One Page
Comms Frameworks - Principles
Comms Frameworks - Models
Take These Ideas To Channels
72. Callebaut Chocolate - Explore The Problem
Callebaut Chocolate - Insights, Advantages, and Strategy Statements
74. Callebaut Chocolate - Strategy Story And Brief
Callebaut Chocolate - Comms Framework
What Does A Creative Culture Sound Like?
The Psychology Of Creativity
Tether Yourself To Yourself
Monday Zero Alcohol Gin
Make Washington DC A State
Write A Short Essay For The Internet
Find Your Stories
84. Headline It
85. Outline It And Write It
Monogamy Makes Words Mean
Writing Breaks Open Safes
TikTok - A Brief
Selling Isn't Cheap
90. Patience Is Long Enough
91. Fantasy Four Points
Sell Strategy
Quiz Time Once Again
Empathy Is A Powerful Burden
Empathy For Your Fellow Creative Minds
Strategy Leadership
Save The Postal System
S.M.I.T. And S.M.A.T. - The Power Of One
Strategy Portfolios
Takeaways From 100 Classes